A Decade of Prius: 1.8 Million Sold, Half in the U.S.

Published July 30, 2010 at 5:30 p.m.
Photo: Michael Graham RichardThe Little Car that CouldThe Toyota Prius hybrid has been sold in the U.S. for 10 years (even longer in Japan, where it was first introduced in 1997), and during that decade this car went from a small niche player considered 'weird' by most people (I remember back when the #1 question was "do you have to plug it in?") to a best-seller halo car whose technology has found its way in many other models, including vehicles made by Toyota's competitors. During that decade in the U.S., Toyota has sold about 900,000 Prius hybrids there, and about 1.8 million w


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