Can the Prius name sell more hybrids?

Published Sept. 18, 2009 at 3:47 p.m.
The city Prius?

For at least a couple of years, Toyota has been contemplating using the Prius name as a brand name for more than just the current vehicle. A smaller city Prius, or a larger Prius crossover, for instance, have been ideas for other vehicles to share the Prius name.

According to at least one report, Toyota has decided that the Prius name will be applied to more Toyota hybrid vehicles.

Is hybrid sale's success all in the name? Should Toyota rename Hybrid Synergy Drive to Prius drive?

Is expanding the Prius name to more hybrids the key to increasing Toyota's hybrid sales?


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